Start from 24 curated places around Negril, JM, then choose the recommendations that fit your guests.
Restaurants & cafés
Rick's Cafe
Cliff bar and restaurant founded 1974, famous for 35-foot cliff jumps, sunset crowds, live reggae bands and a frenetic late-afternoon atmosphere. The most touristy place in Negril and unmissable for it.
Rockhouse Restaurant
Rockhouse Hotel's restaurant on the West End cliffs — modern Jamaican cooking, a sharp room cut into the cliff face, a swim ladder down to the sea. Sit-down dinner alternative to Rick's chaos.
Trails & outdoors
Negril West End Cliff Walk
Informal walking route along the cliff edge linking the West End hotels, bars and the lighthouse — about 2km one-way if you walk the full stretch. The slow way to see the cliffs.
Royal Palm Reserve Boardwalk
Wooden boardwalk through the protected wetland forest of the Great Morass east of Negril — royal palms, crocodiles, birds. About 2km of walking; an interpretive nature centre at the gate.
Things to do
Rick's Cafe Cliff Jumping
The 35-foot cliff at Rick's is the iconic Negril cliff jump — open to anyone brave enough, with shorter platforms for beginners and a 35-foot main jump for the committed. Watch professional divers throw 60-foot jumps from a tree.
Catamaran Sunset Cruise
Sail catamarans leave Seven Mile Beach late afternoon for two-hour sunset cruises with rum punch and snorkel stops. The lazy sunset option that beats sitting at Rick's.
Landmarks & sights
Seven Mile Beach
Actually closer to four miles of unbroken white sand stretching north from central Negril, lined with resorts at the southern end and quieter local stretches further up. Long Bay Beach proper is the local name.
Negril West End Cliffs
Coral cliff coastline south-west of central Negril where the sand ends and dramatic limestone cliffs begin — Rick's Cafe, the lighthouse, a string of cliff hotels with restaurants and pools. The town's other half.